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MMI Communications
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MoGo Media Mouse X54™ DEBUTS AT CES, EXPRESSLY DESIGNED FOR EXPRESSCARD/54-EQUIPPED LAPTOPS
Enhanced mouse for mobile computer users also features center scroll function, superior tracking ability
CONSUMER ELECTRONICS SHOW, LAS VEGAS, January 7, 2007 — Newton Peripherals, the developer of the revolutionary MoGo Mouse™, today announced a new generation of the award-winning mouse, specifically designed to work with ExpressCard/54-equipped laptop computers.
The MoGo Media Mouse X54T is a Bluetooth-enabled wireless mouse designed for mobile computer users whose laptops are equipped with an ExpressCard/54 slot, including those manufactured by Acer, Dell, Fujitsu, Gateway, HP, Lenovo, NEC and Toshiba. It folds flat, stores and recharges in the ExpressCard/54 slot, and delivers an exciting range of enhancements over the first generation of MoGo Mouse. Among them:
- Built-in center scrolling capability through an integrated scroll pad;
- No software drivers required;
- More user-intuitive feel, with deeper finger depressions for more natural operation; and
- “Auto-on” functionality when the mouse is removed from the laptop’s ExpressCard/54 slot.
In addition, the MoGo Media Mouse X54 also incorporates the latest in Bluetooth technology, enabling millions of laptop users to go wireless without requiring the use of adapters."One of the primary goals of the ExpressCard® standard is to open the door to innovation in the computer industry," said Brad Saunders, chairman, PCMCIA, the standards organization that developed both the PC Card and ExpressCard standards. "Products such as Newton's MoGo Media Mouse X54 illustrate the adaptability of this technology to a wide variety of applications."
Since its introduction at last year's Consumer Electronics Show, the MoGo Mouse has gained worldwide acceptance from reviewers and end-users alike. Laptop computer manufacturers such as HP and Gateway have licensed its underlying technology or licensed the mouse for resale; experts have repeatedly praised its functionality and form factor, calling it the "ultimate in portability," "ingenious," and saying it "is incredibly easy to set up, comfortable to use, and so small that it will make even the most space-conscious road warrior happy."
"We have monitored the adoption rate of ExpressCard throughout the computer industry, and noted that consumers are buying ExpressCard-equipped laptops in increasingly significant numbers," said Matthew Westover, Newton Peripherals' President and Chief Executive Officer. "Accordingly, we saw the potential to take a leadership role for mobile mice in this market, and accelerated our roadmap to take advantage of the opportunity."
MoGo Media Mouse X54 will be available in the second quarter of this year from a worldwide network of authorized resellers, at an MSRP of $79.99. More information about the new MoGo Media Mouse X54 is available at www.mogomouse.com/x54.html.
About Newton Peripherals Newton Peripherals LLC designs, develops and manufactures the MoGo family of products, including the award-winning MoGo Mouse, a wireless, Bluetooth-enabled, optical, rechargeable mouse specifically designed for mobile computing users. All MoGo products are patent pending. For further information and product photography please visit www.mogomouse.com or www.newtonperipherals.com.
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