For more information, contact:
            Jack Corrao
            Newton Peripherals
            858.792.0944
            jack.corrao@newtonperipherals.com

MOGO MOUSE WINS INTERNATIONAL AWARD, COMBINING SUPERIOR FUNCTIONALITY WITH CUTTING-EDGE DESIGN

IDSA cites “aesthetic excellence,” strategic business value

NATICK , MA., July 20, 2007 — Newton Peripherals, the developer of the revolutionary MoGo™ family of products, today announced that its MoGo Mouse™ has been named as one of the best-designed products of the year by the Industrial Designers Society of America.

The MoGo Mouse, a Bluetooth-enabled wireless mouse aimed at mobile professionals who require full functionality in a minimum of space , received a bronze award in the computer equipment category in the group’s International Design Excellence Awards (IDEA) competition, co-sponsored by BusinessWeek magazine and the IDSA. Almost 1,700 products were submitted for consideration in this year’s event, across multiple categories. Fewer than five percent of the products received any recognition from the IDEA judges; the MoGo Mouse was one of only 42 products to win a bronze award.

This year’s entries, including the MoGo Mouse, merged aesthetic excellence with strategic business development, according to IDEA jurors. “The products looked very good,” said juror Michael Schrage, one of the world’s leading experts on the economics of innovation. “They showed a healthy interaction between the designer and business interests.”

The IDEA award is the latest award for the MoGo Mouse, the first in a complete line of products including the groundbreaking MoGo Bluetooth® Adapter and the MoGo Headset™. Earlier this year, the MoGo Mouse received the coveted “Best of CES” award from the Bluetooth Special Interest Group (SIG), taking first place in the Human Interface Design segment as one of the most innovative and consumer-friendly new Bluetooth-enabled products.

“We are proud of the positive recognition the MoGo Mouse has consistently received since its debut last year,” said Matt Westover, Newton Peripherals’ President and Chief Executive Officer. “Companies and consumers recognize the added value the Mouse brings to business people who must travel, yet who demand simplicity and portability to help them work more effectively while they are on the road.”

The MoGo Mouse and other IDEA winners will receive broad exposure through multiple media, beginning with BusinessWeek’s announcement and in-depth analysis of the winners in the July 30 issue, which hits newsstands July 20. IDSA’s quarterly magazine, Innovation, will publish information on the MoGo Mouse, as well as other Gold, Bronze and Silver winners in its annual Yearbook this fall. In addition, all 81 winners will be featured on IDSA’s web site (www.idsa.org) with descriptions, photos and contact information.

More information about the MoGo Mouse is available at www.newtonperipherals.com.


About Newton Peripherals

Newton Peripherals LLC designs, develops and manufactures a complete line of patented products designed to enhance productivity for mobile computing users, including the award-winning MoGo Mouse, a wireless, Bluetooth-enabled, optical, rechargeable mouse. Its other products include the MoGo Bluetooth® Adapter and the MoGo Headset. For further information and product photography, please visit www.newtonperipherals.com.
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